Not known Details About Comme Des Garcons

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue properties in the world. Its international achievement was not built through traditional advertising or mainstream trends, but via a bold philosophy: problem the norm, break conventions, and Enable originality talk louder than reputation. This unconventional method turned the inspiration for CDG’s globally enlargement.

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CDG acquired Global notice by presenting clothes that rejected regular ideas of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global style editors and customers early from the nineteen eighties.

This international visibility strengthened the CDG Hoodie name and attracted loyal buyers from just about every corner of the world.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the collection with photographs taken at Auschwitz focus camp, along with the controversy gained Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The manufacturer's title was motivated by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the boys and girls my age").

The 2006 autumn/winter selection handled the notion from the persona,[fifteen] the alternative ways to present a person's self to the earth. Fusing tailor-made menswear with feminine components such as corsets and flower printed gown fabrics, Persona was Yet another selection that merged the feminine With all the masculine.

CDG built Comme Des Garcons a strong distribution method by positioning its merchandise in top luxurious merchants like Dover Avenue Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite consumers globally though preserving its artistic integrity.

In 2017, the corporation introduced a completely new fragrance, Concrete, and marked its launch from the US having a evening meal curated by the artist and chef, Laila Gohar.

Every single store was made as an inventive Area, boosting CDG Hoodie's standing for innovation and supplying customers an immersive retail experience.

Together with the increase of shopping online, CDG expanded its attain by giving collections as a result of official and partnered e-commerce platforms. Social networking and trend communities aided distribute the manufacturer’s identity, producing items similar to the Participate in Coronary heart tees and Converse sneakers viral globally.

The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations in the world, assisting CDG attain worldwide mainstream visibility even though keeping real to its edgy creativeness.

Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical displays, generally additional like artwork installations than trend displays attained throughout the world media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.

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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on earth of perfume and aligned Using the styles of its clothes.[6]