Comme Des Garcons Secrets

Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion houses on earth. Its international good results was not built through common marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and let originality talk louder than reputation. This unconventional approach turned the inspiration for CDG’s throughout the world enlargement.

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CDG gained Global notice by presenting clothes that rejected regular ideas of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the desire of global style editors and prospective buyers early in the 1980s.

This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful prospects from each corner of the earth.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with photos taken at Auschwitz focus camp, plus the controversy been given international coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/winter selection handled the principle in the persona,[15] the various ways to current one particular's self to the globe. Fusing tailor-made menswear with feminine elements such as corsets and flower printed costume fabrics, Persona was One more collection that combined the feminine While using the masculine.

CDG designed a strong distribution system by inserting its items in leading luxurious stores like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite customers globally even though preserving its artistic integrity.

In 2017, the corporation introduced a new fragrance, Concrete, and marked its launch in the US by using a dinner curated with the artist and chef, Laila Gohar.

Every retail outlet was created as an inventive space, boosting CDG Hoodie's reputation for innovation and giving purchasers an immersive retail expertise.

While using the rise of internet shopping, CDG expanded its arrive at by providing collections by Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the manufacturer’s identity, generating parts like the Perform Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the globe, helping CDG attain worldwide mainstream visibility even though keeping genuine to its edgy creative imagination.

Comme des Garçons’ runway Comme Des Garcons shows in Paris are famous. Kawakubo’s theatrical shows, often more like art installations than manner shows gained worldwide media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The organization also produces a line of agendered fragrances, a lot of which happen to be unconventional on the earth of perfume and aligned Together with the designs of its clothes.[6]